"I'm so sorry, I'm terrible at this." Almost everyone says a version of it within the first five minutes of a brand photoshoot. Osteopaths, builders, a woman who runs a six-figure candle business, a bloke who gives keynote speeches for a living. Nobody is terrible at it. What they are is standing in their own shop at 9am while someone points a lens at them, with no idea what to do with their hands. Nobody knows what to do with their hands. Nobody. This is a piece about what t
